We're excited to announce the launch of Hubble's new card sorting feature for unmoderated research. You can now gain a better understanding of users' mental models and how they expect information to be organized, leading to more intuitive and user-friendly designs.
Benefits of card sorting
Card sorting helps uncover how users naturally group and organize information in a way that makes sense to them. This insight is valuable for creating intuitive and user-friendly information architectures and navigation systems.
By involving users directly in the sorting process, card sorting promotes a user-centered approach to design. It ensures that the resulting information structure aligns with users' mental models and expectations.
Card sorting reveals patterns and relationships between different pieces of information. It helps identify similarities and differences, allowing designers to create meaningful connections and associations within the information hierarchy.