Follow-up questions are critical for delving into qualitative whys and clearing up any ambiguity. You can intentionally breakdown a question into multiple ones to avoid burdening the testers with questions.
Adding a follow up question can be simply done by adding a relevant follow up question in the next task. For a more complex scenario or question, adding logics can better streamline the flow of the study. Depending on the purpose or the goal of asking a follow up question, the format and logic of the question would change. Below are two ways to quickly add follow up questions when designing your unmoderated study.
To learn more about adding logics in general, refer to How do I add logic to unmoderated studies?.
1. Add subsequent open text response question to collect additional qualitative data. For example, when gauging Net Promoter Score (NPS), qualitative reasoning into why a tester would rate a 8, and not a 9, is extremely valuable.
You can add a follow-up question to have them share their reasoning behind the rating.
This approach to adding a follow up question is simple and applicable to many other cases, such as star and emoji rating, or image preference questions, to ask testers to elaborate on their ratings.
2. Add branching logic to skip or direct to a specific follow up question.
This approach can be helpful if the research topic is more complex and have multiple layers to what you’re trying to learn. Also, it can be especially useful when capturing different characteristics or profile within a user segment.
For example, imagine we are interested in learning customers’ experience with purchasing shoes. We have a question setup as below.
We can set branching logic to have testers elaborate in more detail. If any of their answers include the three options, it will go to the next task that asks to elaborate their experience.
In case the three options didn’t capture all the ways of purchasing a shoe, we have an other option. Selecting “Other” will skip to a question as below.
So we can set multiple logics as needed to have testers skip to a certain section. Below is the three logics that are applied.
If you have more questions about setting up a follow-up question or have trouble setting up the study, please feel free to reach out to our support team at firstname.lastname@example.org.