One of the goals of Hubble is to empower companies to drive product decisions based on user-driven data. With in-product surveys that help you collect contextual data and unmoderated studies to time-effectively gain feedback on prototypes, you can build a lean research practice to regularly hear from your users and streamline the research protocol from recruiting participants, running studies, and analyzing data. Below outlines a few approaches to better utilize Hubble:
1. Establish a lean research practice by running small, iterative studies:
User research and collecting product feedback are not just a one time thing. Just as a product needs to be constantly developed and evolved to suit user needs, user research should be a continuous effort, closely involving users in the product development.
With in-product surveys and unmoderated studies, Hubble allows you to easily setup, design, and launch studies. Running iterative studies in small scale allows flexibility for failures as you can diagnose what works and what doesn’t early on in the development cycle. Moreover, if you are running usability studies, more than 80% of the usability problems are found with the first five participants. There is a significant diminishing return for identifying usability problems with additional participants. Instead of running an elaborate study with 10+ participants, it is highly recommended to run a series of studies with design iterations and small number of participants.
2. Engage with real users through in-product surveys to collect contextual feedback:
Collecting real, contextual feedback can be challenging especially when scheduling participants for studies can take weeks only to have them retrospect and rely on memory to share their experience using a certain product.
With in-product surveys, you can immediately follow-up with users for feedback by triggering the survey modal with specific events or flows that users go through. This approach not only helps you evaluate how the current product is doing, but you can also maintain user engagement and satisfaction by demonstrating that you value user input and are actively seeking ways to improve the product based on their feedback.
3. Use a combination of in-product surveys and unmoderated studies for a full-on study:
While in-product surveys are useful for collecting quick contextual feedback from actual users, it can be difficult to gain in-depth feedback with the limited space provided in the survey modals. Alternatively, you can redirect the users to participate in unmoderated studies using an external link. Using a combination of both helps you maintain the studies fragmented and focused on specific topics, which can also help avoid potential respondent fatigue.
For example, if a study is about evaluating the current purchasing experience in a website, you can have an in-product survey to share users’ overall experience, and then follow-up with a link to unmoderated studies to conduct prototype testing or A/B testing for new design improvements.
4. Streamline research protocol from recruiting, designing experiments, running and analyzing data with Hubble:
Depending on the industry or type of target users, it could be challenging to get hold of actual users or panel of participants to reach out. To help streamline research protocol, Hubble helps you find the right pool of participants within a short time turnaround. Along with in-product surveys and variety of tests you can run with unmoderated studies, you can have a better understanding of your users. While keeping the studies small but repeated, Hubble is your continuous user experience engine that help you effectively scale as needed.
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