Recruiting the right participants is essential for gathering high-quality insights. The platform allows you to recruit participants through different sources, including your own users or external research panels (Respondent and User Interviews).
Follow these steps to set up and manage participant recruitment for your studies.
- We recommend our full guide on recruiting participants in Hubble.
- Once you create a recruitment project, it will be saved as a draft so that you can revisit later to complete the details.
Step 1: Access the Recruitment Section
Once you are in your workspace dashboard, select Recruit Participants. To launch a new recruitment project, select New Recruitment on the top right page.
Step 2: Choose Your Recruitment Source
Hubble provides you access to millions of high quality participants directly sourced from either Respondent or User Interviews.
Respondent offers over 4 million participants across 150+ countries, making it a great choice for general usability tests and broad feedback collection.
User Interviews provides access to over 5 million participants across various industries and locations, ideal for highly targeted research studies.
When you have decided which option to choose, click Continue.
Step 3: Project Details
You will be taken to the next page, where you will need to fill out the project details. These details help us understand your project requirements as you outline the details.
Project details include:
- Project name (internal and external): The internal Project Name is used internally to identify the project.
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External description: will be shown to candidates who meet the initial demographic criteria, providing a high-level overview of the project.
- Avoid including key screening details (e.g., “We’re looking for participants who have booked a stay using Airbnb in the past 12 months”).
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Study methodology: Specify whether your study is moderated or unmoderated. Selecting the method type will show a new dropdown list to select which research study you want the recruitment to connect to.
- Additional instructions (Unmoderated): This additional detail is shown to participants once they’re invited. Use this space to share what to expect, how to access the study link, and any other information about what the study entails.
Step 4: Requirements
In this tab, you need to specify additional study details, like target sample size and participant type (B2B or B2C).
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Number of Participants: You can set the target number of participants for the study. We will recruit triple the target number of qualified participants for you to choose from.
e.g., If your target sample size is 10, the study will aim to recruit 30 candidates. Once it recruits x3 the target sample size, the recruitment project will automatically pause. -
Target Audience (B2B or B2C participants): The demography details (in the next step) will differ depending on the participant type. Please see the details below to learn about the differences.
To learn more about the difference, see the article on B2C vs. B2B participants. - Recording options: to specify whether participants need to share screen, audio, or video (webcam).
Step 5: Demography
Defining the right demographic filters is crucial for making sure your study gathers insights from the most relevant participants. Filters include country, age range, ethnicity, gender, education, household income, and professional background (B2B).
These details help target and distribute the study introduction to participants who meet the criteria.
If you are recruiting B2B participants, there are specific fields that let you specify professional criteria like job responsibilities, skill sets, and more. Make sure to fill these fields to accurately capture the participant criteria for your research project.
Step 6: Screening Questions
You can further screen and filter participants using screening questions. Screening questions should focus on participant behaviors and specific experiences so that they closely match the study’s needs and participant criteria, while demographic filters are mainly for narrowing the pool by broad traits such as age, location, or profession.
- There are three question types: Single choice, multi-select, and open text.
To add more screener questions, select + Add Question. You can reorder the questions by drag-and-drop.
Tip: Keep questions brief and relatable to the study objectives. We recommend the article on effective participant screening.
Step 6: Review and Publish Recruitment
Make sure the project details, demographic filters, and screening questions are accurate before you launch the recruitment project. Any stage or field that is unfilled will be marked as red. Select Back to make any edits to the details.
Once you are satisfied with your setup, click Recruit Participants to begin recruiting participants. Launching the recruitment will automatically start sourcing for participants that are fit for your study.
After publishing the recruitment project, the recruitment is also accessible through the study's Share tab. If you have multiple participant profiles for a single study, you can easily setup multiple recruitment projects.